Typography is essentially the art and movement of words.
A prime example of a film that uses this could be zombieland. They use it in the film to help us understand exactly what is going on- a zombie apocalypse. The person who created this opening title sequence uses specific colours to connote what type of genre this is. The connotations of red are danger and murder- this is the predominant colour used to infer that there will be some form of violence as the film progresses. Also, in this opening title sequence, the words are synchronised with the character or object movement so when ever something for example the spilling of the drink in this sequence, as the beverage empties out and goes down towards the bottom of the screen, the words follow in the same direction.
The other film that has a innovative use of typography is fringe. In this films opening title sequence there is not much movement with the words however the words in itself used could help us identify the type of genre this film is. The use of typography in the objects however are more explosive in comparison to the words used as it also helps us acknowledge what this film is about. The use of black font doesn't give us information as to the type of genre this is. Finally, the use of algebraic expressions and equations gives us the impression that this is a science related film (science fiction).
A prime example of a film that uses this could be zombieland. They use it in the film to help us understand exactly what is going on- a zombie apocalypse. The person who created this opening title sequence uses specific colours to connote what type of genre this is. The connotations of red are danger and murder- this is the predominant colour used to infer that there will be some form of violence as the film progresses. Also, in this opening title sequence, the words are synchronised with the character or object movement so when ever something for example the spilling of the drink in this sequence, as the beverage empties out and goes down towards the bottom of the screen, the words follow in the same direction.
The other film that has a innovative use of typography is fringe. In this films opening title sequence there is not much movement with the words however the words in itself used could help us identify the type of genre this film is. The use of typography in the objects however are more explosive in comparison to the words used as it also helps us acknowledge what this film is about. The use of black font doesn't give us information as to the type of genre this is. Finally, the use of algebraic expressions and equations gives us the impression that this is a science related film (science fiction).
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